What’s the most valuable social media platform for many B2B marketers? Here’s the answer that won’t shock you: LinkedIn.
The numbers look good on many other fronts, too. LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018. That is a growth of 123 million users in two years, Hootsuite noted in a blog last month. Twitter, Hootsuite pointed out, only gained 9 million users in the same period: 317 to 326 million users between Q3 2016 and Q3 2018, according to Statistica. And no one has to be reminded of Facebook’s growth concerns amid privacy scandals. Further, 80 percent of B2B leads come from LinkedIn, and 94 percent of B2B marketers use LinkedIn to distribute content, LinkedIn reported.
“LinkedIn is known as the social network for professionals, a keystone to any good B2B social media marketing strategy,” said Erica Hakonson, principal and founder of Maven Collective Marketing. “Since its acquisition by Microsoft, LinkedIn has doubled down on that stake expanding the functionality of company pages, hashtagging, post authoring, etc. This credibility and authority building platform within your trusted professional network is an invaluable tool to B2B marketers and B2B sales teams.”
Rest of the story: CMSWire
#Brandovative #SocialMedia #SEO #SearchEngineOptimization #ContentMarketing #ContentManagement #MarketingTactics #ResponsiveTechnologies #SearchEngineVisibility #SocialMediaEngagement