Life In The Retailing Fast Lane
At Crate and Barrel, marketing vice-president Suzy Cirulis sees the accelerating ebb and flow of tastes as an opportunity to pay increasingly close attention to the customer.
“This is an exciting time in retail because the pace of our industry is changing rapidly so you can take more risks. Not only is feedback from customers more readily available and immediate, but trends come and go faster as well.
“Our customer expects us to innovate and use our experience engaging with artists and designers from around the world to share what we find to be inspiring and new.
“We look at the changing needs and priorities of the market and create a space for discovery with fresh ideas and trends that are most relevant to them.”
Crate and Barrel is a legacy brand where traditions often embrace innovation… and where the dangers of irrelevance are sidestepped by attentive listening to the customer…
Read More at: forbes
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