by Brandovative | Aug 20, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO
Be entertaining, be purpose-driven and don’t be cringey on social media Just when you think you’ve got the Millennial’s all figured out, here comes my generation to complicate things all over again. If marketing to Generation Z seems a bit daunting... 
by Brandovative | Jul 18, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
Facebook didn’t have the best of times in 2018 with all the backlash they faced about the changes in algorithms and organic reach taking a hit. However, 2019 looks promising for the social networking giant as it explores avenues such as micro-communities, pop-up... 
by Brandovative | Jun 18, 2019 | Brand, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
Location is a critical tool to personalize programmatic advertising, according to a new report (registration required) from Simpli.fi. Mobile-location data reveals user behavior, brand preferences and purchase intent. When combined with programmatic buying, these... 
by Brandovative | Jun 4, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
What’s the most valuable social media platform for many B2B marketers? Here’s the answer that won’t shock you: LinkedIn. The numbers look good on many other fronts, too. LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018. That is... 
by Brandovative | May 7, 2019 | Brand, Brandovative, Content Management, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), SEO, Social Media Engagement, SSEO
Consumers not only want personalized communications, they demand them, judging by A Marketer’s Guide to Artificial Intelligence, an infographic from KoeppelDirect. People are 1.3 times more likely to consider personalized messages as important versus unimportant, and... 
by Brandovative | Apr 17, 2019 | Brand, Brandarmor, Brandovative, Content Management, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To Imagine how buying would increase if they were actually targeted by campaigns? It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far... 