by Brandovative | Aug 20, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO
Be entertaining, be purpose-driven and don’t be cringey on social media Just when you think you’ve got the Millennial’s all figured out, here comes my generation to complicate things all over again. If marketing to Generation Z seems a bit daunting... 
by Brandovative | Jul 18, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
Facebook didn’t have the best of times in 2018 with all the backlash they faced about the changes in algorithms and organic reach taking a hit. However, 2019 looks promising for the social networking giant as it explores avenues such as micro-communities, pop-up... 
by Brandovative | Jun 4, 2019 | Brand, Brandarmor, Brandovative, Content Management, Information Architecture, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
What’s the most valuable social media platform for many B2B marketers? Here’s the answer that won’t shock you: LinkedIn. The numbers look good on many other fronts, too. LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018. That is... 
by Brandovative | Apr 17, 2019 | Brand, Brandarmor, Brandovative, Content Management, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO, Website Development
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To Imagine how buying would increase if they were actually targeted by campaigns? It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far... 
by Brandovative | Apr 2, 2019 | Brand, Brandarmor, Brandovative, Content Management, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO
Machine learning has already captured the industry’s attention and driven rapid changes in ad technology, which is the least it could do given the amount of hype it has received. What’s even more fascinating, though, is that the pace of the ML revolution is only... 
by Brandovative | Feb 19, 2019 | Brand, Brandarmor, Brandovative, Content Management, Marketing Tactics, Responsive Technologies, Search Engine Optimization, Search Engine Optimization (SEO), Search Engine Visibility, SEO, Social Media Engagement, SSEO
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly,... 